Enter the Realm of Project ST

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We at fifteen52 are truly excited to be working with Ford and Ken Block for this project series. Simply put, Ford has offered up to US consumers the most bad-ass hot hatch we’ve ever driven, and every review to date has declared the ST to be top dog when it comes to carving up a canyon or tearing up a track – it really is THAT good. So when Ford and KB approached us about ideas to make them even more bad-ass, well, how could we say no? After all, thats pretty much the fifteen52 mission statement.

We’ve got three new Focus STs at our disposal and one of them is due to be Ken Block’s next daily driver. Ken is a very picky car owner, and while he wants incredible performance, he also requires a car that gets him where he needs to go and can be serviced at any Ford dealer. With that in mind we’ve got our work cut out for us, and as far as the other two cars are concerned, we intend to go a little more nuts with them. Since 1996 fifteen52 has made a name being at the leading edge of the automotive aftermarket scene, so we’re looking to cover as much style and performance ground as possible with the other two Focuses.

With Project ST we will report on pretty much everything under the sun that is related to the Focus ST and the ST brand, and we’ll fill you in on what’s being discussed over at our official Project ST site, Focaljet.com, as well as other websites, forums, social media, etc. At the same time we’ll be creating our own news and offering completely new info wherever possible – after all, we’ve got access to some pretty juicy inside information. Additionally, we’re prepared to spend a healthy amount of time digging deeply into Ford’s incredibly rich small car motorsports history. So for any North American enthusiasts who still believe the Escort badge isn’t worthy of respect and admiration, prepare to learn something new.

Our own head Hoonigan, Ken Block, is a true Ford nut and leads a “fairly interesting” life, so we consider it our duty at Project ST to keep everyone up to date on his latest WRC, Global Rally Cross, and Gymkhana video series results, along with whatever else the seemingly tireless KB gets involved with next.

So sit back and enjoy the show. We’re taking Project ST well into 2013 and it’s guaranteed to be an awesome ride.

- the Project ST Team

 

UPDATE:

Here’s the official press release for fifteen52projectST

Fifteen52, Ford and Ken Block have teamed up to take today’s current hot hatch king – the Ford Focus ST – and make it even hotter. In a move unsurprising to anyone who knows anything

 about automotive marketing, Ford turned to motorsport personality, Ken Block, for assistance and he recommended bringing in fifteen52 to help develop the aftermarket personality for the new Focus ST.Known for being on the cutting edge of small Euro car tuning since 1996, Los Angeles, CA based fifteen52 has partnered with Ken and the Monster World Rally Team before on multiple projects. Fifteen52 provided the wheels for Block’s H.F.H.V. in both Gymkhana FOUR and FIVE, as well as partnering with Block’s RC car sponsor, HPI, to have their well-known Tarmac wheel used on Block’s replica HFHV RC car. “The guys at fifteen52 really understand today’s aftermarket scene,” said Block. “If anyone can come up with ways to make the Focus ST and the ST brand itself cooler than they already are, it’d be them.”

The new Focus ST has received overwhelmingly positive reviews and fifteen52 and Ken Block look forward to the challenge of improving on what is already a killer performance and stylistic platform. Fifteen52 co-owner Matt Crooke offers, “Ford has given us three new Focus STs to mod as we see fit, and thanks to them we’re starting with a car that looks great and beats the Euro hot hatches at their own game – what’s not to like?” Fifteen52′s other partner, Brad Beardow, adds, “Taking great cars and making them even better is what fifteen52 is all about, and though in this case it’s going to be a bigger challenge, we’ve got some cool things up our sleeves.”

As mentioned, fifteen52 has received three Focus ST performance hatchbacks and in order to appeal to a wide array of enthusiasts, they plan to mod each one differently. One car will be Ken Block’s next daily driver, so an “OEM+” approach will be taken to modding that car, meaning that while performance and style upgrades are still very much on tap, reliability and dealer serviceability will not be compromised. The other two cars are headed in completely different directions, with one getting serious racing-inspired performance upgrades with the help of Ford Racing and the other is going after enthusiasts participating in today’s wildly popular stance scene.

Project ST is already underway and will continue through the rest of this year and well into 2013.

To learn more about these projects, and follow their progress, check out www.fifteen52projectST.com